quote: 
The guy just wanted attention, and you're continuing to give it to him.
 Well, yes that may be true . . .but it wasn't something I even paid much attention till it became part of the (advertising) promotional campaign . . . (tv version) of several people claiming to be Joe the Plumber (stereotyping) their position or desire to follow a similar course.  
A friend said that his statement was he wanted to buy a business for X amount, not the business produced $250,000 or more in profit.  
So where did I get the idea that it was that profitable? . . . 
(1) Obama's response?  
(2) Rather Joe's reaction to Obama's response? 
Well at any rate this business doesn't fall into the category of a mom & pop operation of making a living. In fact, if he really was a 15year employee then one might think that he was tired of his employer profiting so much from his (and others) labor & wanted that position himself?