Because being aware, conscious and reminded of the source or god and our connection to everything is very important for a balanced human being.
Thank you for your input Ironwood, but how would being aware of the source of god relate to an individual who is atheist?
I've always wondered how one could live without the notion of a higher self or source greater than one's self.
But when I consider it, I've been condition to worship a being I do not see from childhood and call it god, so any opinion I make about being an atheist would be bias.
Or perhaps they are so connected to their higher self that they have no need of acknowledging something greater than themselves because they believe in themselves.
So honoring god and your connection, even with ritual is not a bad thing at all, its actually quite good. But defining yourself or a religion by such acts and even branding heretics those who do not is the epitomy of true heresy, ironically enough.
Sad ... I hate the thought of those who consider themselves "Holy" slaughtering people they deem as "unholy".