Man, I'm not sure why you insist on picking apart what I'm saying when in reality I am not at all your enemy here. In fact, I totally agree with what you have said here but you are trying to make me look foolish, which I assure you I am not.
I will quote myself, and explain.
I'm sure Darwin wasn't even the first to come up with the idea, but his works are used as a basis for tons of scientists.
As you say, Darwin did not "create" his observations, nor did Dawkins. What Darwin did create was a basis for which many scientists used to look at things, as you call it a "lens." And Dawkins, using this same lens, observed memes. So, people typically see memes through Darwin's eyes or "lens" as did Dawkins.
Survival of the fittest is the most logical process for living creatures, but is it for memes? Dawkins observed that memes which spread most effectively survive and so this must be their "strength" but I think it is a bit more complicated. There are more unknown elements when it comes to ideas then when it comes to the natural world.
Memes are real, I haven't denied that. I simply see them through a different lens.
When you are looking through the same lens, you tend to see more similarities than differences, yea? If Dawkins hadn't been using Darwin's work as the sort of "absolute" rule like everyone does, he may have noticed some differences with memes instead of trying to match them up as closely to the evolutionary process as possible.
I'm not an expert, maybe they do work EXACTLY the same way but I really don't think so and I don't believe there is sufficient evidence to prove one way or another.
I guess I am sort of a creationist for memes